ANNALISA BEERY

Marketing Student

I am a senior marketing student approaching the professional workforce.  I was drawn to marketing because it's about every little thing that goes into consumer decision making; from the things they notice to the ones they don't. I am especially interested in the creative aspect of marketing, such as logo design, because I have always loved art and how it relates to the adventure and extreme sports industry. I am by no means a risk-taker, but I chose to live a life where fear doesn't hold me back because, in business and life, the most worth it things should scare you.

Fear is just there to remind you of the value of joy, and to earn success. You don't always have control over what life does to you, but you do have control over how you react to it. You can give up, give in, or you can accept that you can use your actions to make the best out of any situation. And, sometimes, you learn more when things don't go according to plan because it teaches you how to adapt and embrace the limitless potential of the unknown.